I Do, Or Do I????

Let's take a look at one of the MAC Computer ads. Who do you think is the targeted audience? How does the ad appeal to the audience? Do you think the ad is successful? Why or why not? Do you think this ad uses propaganda? To find out keep reading!

Propaganda is all around us. Refer to the handout Types of Propaganda. For a more detailed explanation of the different types of propaganda, see Propaganda Critic and click on the individual technique.

Can you think of other advertisements that use propaganda? Working in groups, describe five magazine ads, television commercials, or newspaper articles you are familiar with and identify the appropriate propaganda technique used. Choose one person in the group to record your findings. Be prepared to discuss whether you think the technique was successful or not.

Now think about how different types of propaganda are used help shape public opinion. Identify one example and explain how you think it helped to shape public opinion.